Open Letter. Detail shot.

Open Letter.

Detail shot.

Open Letter. My final letter to the makers of Passion Pop.

Open Letter.

My final letter to the makers of Passion Pop.

The Poster. The poster is promoting the positives within the poor design of Passion Pop wine products. That at least Passion Pop isn’t pretending to be a product it isn’t. Its nasty, its cheap, its sugary and vomit inducing and it damn well knows it and by golly the label is going to live up to the experience of the drink. Unlike those nasty deceptive other cheap wines whose labels fool you with the possibility of being a decent drop at low cost. LIES. You’ll shudder after every sip, probably more as their sugar content cannot live up to the might of the pop that makes it drinkable, and you most certainly will end up with that same terrible sinking feeling in the morning where for approx 10 seconds you’ll think you’re okay until your head leaves the pillow and immediately wishes it hadn’t. I had originally created this poster on my computer but my computer somehow blew up on hand in day so I had to do a quick one by hand. Not as nice and detailed as the original but under the circumstances it had to do.

The Poster.

The poster is promoting the positives within the poor design of Passion Pop wine products. That at least Passion Pop isn’t pretending to be a product it isn’t. Its nasty, its cheap, its sugary and vomit inducing and it damn well knows it and by golly the label is going to live up to the experience of the drink. Unlike those nasty deceptive other cheap wines whose labels fool you with the possibility of being a decent drop at low cost. LIES. You’ll shudder after every sip, probably more as their sugar content cannot live up to the might of the pop that makes it drinkable, and you most certainly will end up with that same terrible sinking feeling in the morning where for approx 10 seconds you’ll think you’re okay until your head leaves the pillow and immediately wishes it hadn’t.

I had originally created this poster on my computer but my computer somehow blew up on hand in day so I had to do a quick one by hand. Not as nice and detailed as the original but under the circumstances it had to do.


The Poster.

Precedent images.

The Poster. Installation over hung-over flatmate.

The Poster.

Installation over hung-over flatmate.

6 Drawings - Detail Shot My leopard print purse.

6 Drawings - Detail Shot

My leopard print purse.

6 Drawings My leopard print purse.

6 Drawings

My leopard print purse.

The Word - Close up ‘Home Sweet Hell’ Close up shot of my thread and grid with the 7th character depicting ‘Sloth’ as the final sin.

The Word - Close up

‘Home Sweet Hell’

Close up shot of my thread and grid with the 7th character depicting ‘Sloth’ as the final sin.

The Word ‘Home Sweet Hell’ My idea for the word was simple, I wanted something that appealed to Hells provocative advertising nature and give the photo more depth past just the thread and grid. Playing on the idea of ‘Home Sweet Home’ but Hell style. Also each person in the photo is portraying the seven sins in different ways, the sweet young couple in the front expressing Pride, and subtly Greed with their massive house. ‘Envy’ is on the left holding a salad glaring at ‘Gluttony’ sitting on the steps pigging out on Hells pizza. ‘Wrath’ is smashing a nameless white pizza box with a bat while ‘Lust’ struts up the path with more pizza beckoning you in.The grid is chicken wire that was wound and inserted over the spiked iron fencing of the heritage building ‘Catacombs’, my thread is dark red torn material, giving an elegant, sexy hellish feel. Had so much fun doing this, but it was terribly difficult to find a day with okay weather with all the characters available.

The Word

‘Home Sweet Hell’

My idea for the word was simple, I wanted something that appealed to Hells provocative advertising nature and give the photo more depth past just the thread and grid. Playing on the idea of ‘Home Sweet Home’ but Hell style.

Also each person in the photo is portraying the seven sins in different ways, the sweet young couple in the front expressing Pride, and subtly Greed with their massive house. ‘Envy’ is on the left holding a salad glaring at ‘Gluttony’ sitting on the steps pigging out on Hells pizza. ‘Wrath’ is smashing a nameless white pizza box with a bat while ‘Lust’ struts up the path with more pizza beckoning you in.
The grid is chicken wire that was wound and inserted over the spiked iron fencing of the heritage building ‘Catacombs’, my thread is dark red torn material, giving an elegant, sexy hellish feel.

Had so much fun doing this, but it was terribly difficult to find a day with okay weather with all the characters available.